Controversial, clever, or compelling, creativity can be the stuff of legend. Without creativity, marketing would be incredibly boring and highly ineffectual. Our solutions for local governments, economic development offices, tourism organizations, and SMEs across Canada have all been made distinctive by our sense of independence and non-conformist approaches to creative development.

Every marketing grad can recite the 4Ps in their sleep: Product, Place, Price, Promotion. These marketing mix variables have been the cornerstone of marketing strategy for decades. However, the ever-changing digital marketing universe has produced a new set of marketing mix variables. Commonly, these are being referred to as the 4Es: Experience, Everyplace, Exchange, and Evangelism.

Think traditional advertising is dead? Think again. It’s true that traditional advertising has been undergoing some transitional confusion in the face of new online marketing opportunities. But it will not disappear. In fact, some traditional media have experienced increases in sales and revenues because it remains the most effective way to build brand awareness.

The Internet has provided the world with a global marketing medium. Within that medium there are multitudes of channels, each with a variety of marketing opportunities, techniques, benefits, and challenges. Mobile devices such as smartphones and tablets are providing marketers with new options for reaching potential new clients and consumers, and achieving greater loyalty from existing ones.