Webcentricity. Let us explain.

The Internet has become a vital part of every company’s marketing tool kit. Most companies will tack a website into their marketing plan, register a social media account, and tell everyone they are conducting ‘online marketing’.

But is it enough? Are they succeeding? Unfortunately, the answer is usually ‘no’.

Research has shown that about 65% of consumers and business operators will do online research about a product and a supplier before making a purchase. And that number is growing rapidly. Your online presence needs to be more than just a digital brochure. For it to be truly effective it needs to be a digital salesperson. It needs to have a ‘voice’, a personality. It needs to be a fully integrated component of your marketing strategy.

The Studio Group's (you can call us ‘tSG’) webcentric philosophy of marketing helps you optimise your marketing budget to accelerate revenue growth. Webcentricity takes online marketing beyond the long-established model of simply broadcasting marketing messages through tacked-on online efforts. It views online marketing as a much more powerful strategic tool, one that has the potential to become an entirely new ‘face’ for your company, one that has as much strategic value as any other form of marketing.

We would be delighted to tell you more about. Drop us a line. We can chat over a coffee.

We Don’t Play ‘Telephone’

tSG is a boutique marketing and communications agency dedicated to individualized service.

How do we do it? Well... differently. For example, most marketing and advertising agencies will have you meet with an Account Executive (industry code for ‘sales manager’). The Account Executive takes what you say, interprets it, and passes it along to a Creative Director. The Creative Director interprets the interpretation, and hires sub-contractors to do the work.

Basically, it’s a flimsy game of ‘telephone’. And you’re not included in the call.

tSG has never enjoyed playing ‘telephone’. It’s a game designed to make things go awry, make things take too long, and it’s a game that costs you too much money. At tSG, you meet with the company owners, the very same professionals who do the work. We arrange with you a series of project meetings so everyone keeps moving forward together, on time, and on budget. You speak with the highly trained, experienced people who produce your solutions, you become a part of the streamlined production process, so you get what you ask for. And you get it without going bankrupt.

It’s called ‘collaboration’. It’s called ‘reasonably priced’. It’s called ‘delivering the best services’. They’re words that meant something 50 years ago. For tSG, they’re words we still believe in.
They’re words we put into action.

A Nickel-and-Diming Free-Zone

We founded tSG because we were disenchanted with the way marketing agencies did things, like charging you a lot of money but giving little to show for it. $35 for a phone call? $50 for an e-mail? Please!

With a diverse background in broadcast + print media, marketing, graphic design, web design and new media, we have developed a passion for achieving excellence for our clients. Your success is our number one priority, so we won’t charge you for an e-mail, and we won’t charge you for the time it takes to come meet with you. Other marketing agencies might, but if they do, you have to wonder if they are really working in your best interests.

We make it easy for you. We can arrange a pre-set project cost or hourly fees. We even offer monthly payments, and we don’t add interest charges.