CCIH is an innovative idea in treating mental health issues. It is a mind-body approach that recognises physical wellbeing as a vital contributor to mental health, and vice-versa. It incorporates western drug-based therapy with psychoanalysis, exercise, nutrition, and eastern philosophies of meditation and spirituality. tSG was tasked with developing a brand and logo, creating an informative, easily understood website, and a promotional plan.
1. Working very closely with the client, tSG gained a thorough understanding of the concept underpinning the company’s mission and vision. This was crucial to developing a successful brand and logo. Thanks to the company’s fresh, well-balanced visual identity, CCIH presents as a professional and friendly amalgamation of eastern and western health philosophies.
2. Developing a brand and logo is one thing, but for a company to realise its greatest potential, it must have the products and services that support the brand. Since our clients’ success is important to us, we provided CCIH with additional services by advising on service and product development. Also, we consulted on general strategic directions for the company and what it needed to do to advance.
3. Also, tSG conducted extensive research on the state of the mental health industry. Drawing from many resources, we conducted the secondary research necessary to create a level-headed, cost-effective promotion plan. As most start-ups face a cashflow challenge, this promotion plan makes use of event marketing, e-mail, and word-of-mouth to generate awareness of this innovative therapy.
4. Simultaneously, tSG developed a website, signage, and stationery that very uncommon in the medical professional. The website is clean and fresh, easily navigable, and informative without being condescending or pompous. The supporting logo applications reflect the professionalism and care of a new approach to mental health.
CCIH is now ready for its launch. It has already attracted industry attention without any promotion. The company is accepting patients and is preparing for the second phase in its marketing plan.
This project was four months in the making. Regularly scheduled meetings provided an avenue for the client’s input as each project component progressed. Their involvement in building their self-image, internal processes, and company vision excited them. They were thrilled by the experience of being a part of the marketing experience that we at tSG love so much.
CCIH’s visual identity applications including letterhead, business cards, and envelopes. The client also received a tailored Brand and Visual Identity Standards guide. The company website can be found at ChokkaCenter.com.