Micropure Environmental Solutions created a new division to provide golf courses around the world with environmentally friendly solutions to turf grass and water management. tSG was asked to brand the new division, create a marketing program and promotional materials, and assist with the division’s start-up and organisational structure.
1. The very first thing we did was meet with the company President several times to gain a solid understanding of his vision, the company’s philosophy, and the complexities of the product. We visited the plant, read scientific journals, and conducted research to ensure we all understood the product’s benefits and challenges.
2. We continued to work very closely with the client to develop a brand and visual identity. These were then adapted to create marketing collateral and a website that provided the right aesthetic appeal. The complex nature of the product was synthesised to make it easy for potential customers to understand.
3. Simultaneously, tSG was researching the market to determine the best market positioning, the best target markets for early penetration, and how best to promote the company and its products. This was documented for the client as a marketing and promotion plan.
4. tSG will continue to assist PureLinks as it executes the plan and works to succeed at developing its market.
PureLinks will commence implementation of the plan in the fall. tSG will continue to play an active role in executing the plan and supporting PureLinks as it grows. Also, we have been invited to assist Micropure with starting its new divisions.
This project took almost eight months to complete. The client expressed his desire to do everything with precision and exactitude. He wanted the research to be accurate and thorough.
Presented here is a version of one piece of marketing collateral demonstrating now PureLinks' aesthetic works hand-hand with the brand.