REDI has recognised the need to develop its region’s tourism industry. tSG was invited to create a strategy for developing the Mackenzie Region’s tourism industry.
1. tSG researched the region and determined the viability of tourism as a development opportunity.
2. We explored suitable market positions for the region and options to develop the necessary organisational infrastructure to support marketing endeavours.
3. We presented our findings including the most appropriate market position, potential product development concepts, branding considerations, and the steps needed to make it all happen.
REDI recognised the value of the strategy and asked tSG to implement it in 2010.
Including a week-long research trip to the region, this project took tSG less than 6-weeks to complete.
Presented here is a speculative promotional campaign developed by tSG to demonstrate how the region might be promoted given the identified market positioning.