Yellowhead wanted to contemporise a long-defunct Edmonton beer label and branding concept so it would compete on its own terms in an aggressively competitive industry.
1. tSG met several times with the client to flesh-out the brand concept to ensure a solid understanding of what the client had developed and envisioned.
2. Once the client had determined the direction in which they would head, we re-built from scratch the original label and contemporised it.
3. The label has since been deployed in other promotional materials including signage and brochure layouts, with a website yet to be constructed.
The label reflects the brand’s core dimensions and sets it apart from other Edmonton craft brewers. In just a couple of months, the company has found valuable shelf space for its product in several liquor outlets around the city, in part because the packaging is very distinctive.
Once a direction was selected and communicated, tSG was able to produce the fully re-built label in just four weeks. This included locating and commissioning an artist to paint the individual images.
Presented here is the final Yellowhead Brewery label.